Business Week invests in citizen journalism and user engagement

Well, peel me like a beetroot and pickle me in brine – a publisher has woken up to the value of developing long term relationships with blog post commenters.

Backed up by a dedicated strategy and senior member of staff, prime commenters are to be cultivated and paid (yes, paid) to not only write articles, but also take part in wider news production. Hello user centred design!

I’m also excited aboout this content strategy because it has a good chance of taking off, thanks to the calibre of the commenters they’re looking to work with – namely high profile CEOs and directors. Users will actively seek out their content. B2B publishers should take note, as should consumer media owners: citizen journalism doesn’t begin and end with the Guardian’s Comment is Free.

Read more about Business Week’s citizen journalism content strategy [via paidContent]

Tagged: b2b, b2c, Business Week, citizen journalism, Comment is Free, Guardian, strategy

Posted in: Content strategy, Journalism, Worth a look