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3D Printer ‘prints’ a working wrench – incredible

Dan — Wed, 10 Aug 2011 10:29:20 +0000

Filed under: Worth a look

‘P&O Ferries’ features in PPC ad – London riots

Dan — Tue, 09 Aug 2011 14:20:05 +0000

Always on the lookout for newsy sponsored search ads in Google, I input ‘london riots’ and saw this ad featuring P&O.

It’s an affiliate with no association with P&O. But will the ferry firm be happy with the brand perception?

Filed under: Advertising / Marketing, PPC, Worth a look Tagged: affiliate marketing, SEM

Vasilly Toy of ComparetheMarket.com

Dan — Tue, 02 Aug 2011 15:31:43 +0000

Saw this today. Reminded me of the old print ads for Elite on BBC Micro / ZX Spectrum. One of many ads which seem to set up characters – for a game?

Compare the Market outdoor ad

Filed under: Advertising / Marketing, Display, Gaming, Worth a look

Cycle Classic – London to Surrey 14th August 2011

Dan — Mon, 01 Aug 2011 09:07:59 +0000

To help London prepare for the Olympic and Paralympic Games in 2012, a London-Surrey ‘Cycle Classic’ test is taking place on Sunday 14 August 2011.

The event, which as the name suggests passes through Surrey, will let us mere mortals watch world class athletes compete – for free.

The race will pass through the following Surrey areas after starting at the Mall in London:

Walton-on-Thames 9.45am
Ripley Village 10.05am
Gomshall 10.25am
Westcott 10.30am
Dorking 10.35am
Box Hill 10.40am – 11.20am
Esher 11.35am

The official Classic Cycle website has lots of info on road closures and timings.

Filed under: Worth a look

Bip Ling promotes Forever 21

Dan — Thu, 28 Jul 2011 10:11:57 +0000

Filed under: Worth a look

Inspired by Iceland

Dan — Thu, 28 Jul 2011 10:07:03 +0000

An oldie – but what do you think?

Inspired by Iceland Video from Inspired By Iceland on Vimeo.

Filed under: Advertising / Marketing, Worth a look

England is Awesome by Jon Stewart’s Daily Show

Dan — Wed, 27 Jul 2011 13:12:04 +0000

John Stewart – England is AWSOME! from Tim Deiling on Vimeo.

Filed under: Worth a look

Birra Moretti

Dan — Wed, 27 Jul 2011 12:20:11 +0000

Using PPC ads on search engines to exploit a highly searched-for topic in the news is always going to be a tricky topic for brands.

For example, most brands decided against posting PPC ads to exploit the millions of searches for ‘phone hacking’ during the The News of the World scandal. Actually, when I say most brands, I exclude law firms – they were all over it eg ‘Has your phone been tapped?’

Anyway, now for something completely different.

Today’s Metro (front page):

Front page of Metro

Today’s / the same edition of Metro (page 27):

Birra Moretti print ad

Filed under: Advertising / Marketing, Display, Journalism, PPC

How to be an entrepreneur

Dan — Wed, 27 Jul 2011 09:05:29 +0000

Luke Johnson in today’s FT about ‘digital pioneers’:

“I have lost count of the number of business plans I’ve seen from ‘digital pioneers’ who want to buld the next Facebook or suchlike. The are full of extraordinary upward projections of income, mind-boggling growth assumptions, spectacular valuations and heroic demands from backers. I put them all in the shredder. As Samuel Johnson put it: Almost every man wastes part of his life in attempts to display qualities which he does not posses, and to gain applause which he cannot keep.”

Filed under: Journalism, Media, Social media

Display ecosystem

Dan — Tue, 26 Jul 2011 16:08:43 +0000

This is a nice, if brief, history of digital display advertising – everything from eventual over-complexity right through to their impending death.

Well, a little harsh, but an interesting take on Kawaja’s famous ‘logo vomit’ slide.

http://econsultancy.com/uk/blog/7799-the-three-reasons-the-digital-display-ecosystem-will-fail

Filed under: Advertising / Marketing, Display