EA Tiger Woods ‘walk on water’ glitch response to YouTuber

Some punter on YouTube filmed an embarrassing software glitch in EA Sports’ Tiger Woods Golf video game.

So EA Sports decided to reply to the guy’s video by filming a video response…featuring the real Tiger Woods.

Of course, the cynic in me wants to ask the original Levinator25 video poster if he’s in the employ of EA or any of its suppliers. Nice work either way.

Most PR outfits are moribund – TechCrunch

Another day, another blogger bemoaning the approach of PR professionals. But unlike most posts, I think TechCrunch may have a point. In that some PR agencies are getting it right when it comes to online.

Wonder what PR Week makes of this. TechCrunch isn’t just any old blog after all.