Be faithful and your reader will "stay awhile"

While ignoring the first golden rule about web writing (ie front loading – would the summary / bullets not have been better placed at the beginning of the article?), Amber Simmons’ article on A List Apart eventually provides some advice on how to ’speak’ to your reader.

I’m not sure how effectively applying the Long Tail approach to web copy will work if you’re writing for a diverse audience, but it’ll no doubt prove useful for sites dealing with niche audiences.

http://contentcontent.blogspot.com