August 9, 2011
Always on the lookout for newsy sponsored search ads in Google, I input ‘london riots’ and saw this ad featuring P&O. It’s an affiliate with no association with P&O. But will the ferry firm be happy with the brand perception?
August 2, 2011
Saw this today. Reminded me of the old print ads for Elite on BBC Micro / ZX Spectrum. One of many ads which seem to set up characters – for a game?
August 1, 2011
To help London prepare for the Olympic and Paralympic Games in 2012, a London-Surrey ‘Cycle Classic’ test is taking place on Sunday 14 August 2011. The event, which as the name suggests passes through Surrey, will let us mere mortals watch world class athletes compete – for free. The race will pass through the following… [Read more…]
July 28, 2011
An oldie – but what do you think? Inspired by Iceland Video from Inspired By Iceland on Vimeo.
July 27, 2011
John Stewart – England is AWSOME! from Tim Deiling on Vimeo.
July 27, 2011
Using PPC ads on search engines to exploit a highly searched-for topic in the news is always going to be a tricky topic for brands. For example, most brands decided against posting PPC ads to exploit the millions of searches for ‘phone hacking’ during the The News of the World scandal. Actually, when I say… [Read more…]
July 27, 2011
Luke Johnson in today’s FT about ‘digital pioneers’: “I have lost count of the number of business plans I’ve seen from ‘digital pioneers’ who want to buld the next Facebook or suchlike. The are full of extraordinary upward projections of income, mind-boggling growth assumptions, spectacular valuations and heroic demands from backers. I put them all… [Read more…]
July 26, 2011
This is a nice, if brief, history of digital display advertising – everything from eventual over-complexity right through to their impending death. Well, a little harsh, but an interesting take on Kawaja’s famous ‘logo vomit’ slide. http://econsultancy.com/uk/blog/7799-the-three-reasons-the-digital-display-ecosystem-will-fail
August 10, 2011
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